Gluten-Free Products Market Analysis: Size, Segmentation, and Future Outlook by 2031

Gluten-free Products Market

Gluten-free products are foods formulated or naturally occurring without gluten, a protein found in grains like wheat, barley, rye, and their derivatives. They serve as safe alternatives for people with celiac disease, gluten intolerance, or sensitivity, helping maintain a varied diet while avoiding health issues like digestive damage.

Gluten-Free Products Market Size and Share

The Gluten-Free Products Market was valued at US$ 7.67 billion in 2024 and is projected to reach US$ 13.49 billion by 2031, growing at a CAGR of 8.4% from 2025 to 2031. Factors such as increasing health consciousness, demand for clean-label and fortified foods, and the proliferation of e-commerce are driving this upward trend.

Innovation in product offerings, especially in taste, texture, and nutritional quality, has significantly expanded consumer acceptance. Gluten-free alternatives now cover a wide range of categories including bakery products, snacks, pasta, ready-to-eat (RTE) meals, and breakfast cereals, catering to both diagnosed patients and health-conscious consumers without gluten-related medical conditions.

Key Market Drivers

  • Growing Awareness of Gluten-Related Disorders

Celiac disease and gluten intolerance are increasingly being diagnosed globally, with many consumers proactively avoiding gluten to improve overall health. According to research, 1 in 133 Americans are affected by celiac disease, while Saudi Arabia reports biopsy-proven prevalence of 10.6% and seroprevalence of 15.6%. The awareness surrounding gluten-related disorders has prompted manufacturers to expand their product lines and marketing efforts to meet rising demand.

  • Expansion of Retail and E-Commerce Channels

The modernization of retail infrastructure, supported by initiatives like Saudi Arabia’s Vision 2030, has enhanced the availability of gluten-free products. Large supermarket chains, hypermarkets, and convenience stores are increasingly stocking these products. Concurrently, e-commerce platforms like Amazon, Tesco, Walmart, Lulu, and Carrefour have made gluten-free products easily accessible to consumers worldwide. Online retail not only offers convenience but also enables brands to reach new audiences, promote products effectively, and offer direct-to-consumer delivery.

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Market Segmentation

By Product Type:

  • Bakery Products (cakes, muffins, bread, rolls, biscuits, cookies, pizza)
  • Confectionery Bars
  • Pasta and Noodles
  • Breakfast Cereals
  • Snacks
  • Ready-to-Eat (RTE) and Ready-to-Cook (RTC) Meals
  • Flour
  • Others

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

In 2024, bakery products held the largest market share, and supermarkets/hypermarkets dominated distribution channels, reflecting their role in enhancing product accessibility and visibility.

Regional Insights

Europe is a key growth market for gluten-free products, owing to a high prevalence of celiac disease and stringent food labeling regulations. Around 1 in 100 Europeans are affected by celiac disease, yet only a quarter are diagnosed, emphasizing the potential for market expansion. Regulatory frameworks by the European Commission, alongside initiatives like the Gluten-Free Alliance, ensure product safety, proper labeling, and certification, building consumer trust. Brands like Warburtons have expanded their gluten-free bakery offerings, including soft pittas, fruity buns, and seeded rolls, meeting rising demand and increasing shelf presence.

Key Players in the Gluten-Free Products Market

  • American Garden
  • Nestlé SA
  • General Mills Inc.
  • Dr. Schär AG
  • Hunter Foods LLC
  • Blue Diamond Growers
  • Mondelez International Inc.
  • Mister Freed
  • YummyEarth Inc.

Leading companies are continuously innovating by introducing new products, expanding e-commerce presence, and improving supply chains. Recent product launches include Goodles’ gluten-free pasta lineup and Feel Good Foods’ gluten-free frozen chicken soup dumplings, demonstrating market dynamism and consumer-focused innovation.

Future Outlook

The gluten-free products market is expected to maintain strong growth over the coming years, driven by increasing health awareness, rising disposable incomes, and expanding online and offline retail infrastructure. The demand for clean-label, fortified, and allergen-free products will further fuel market expansion. Manufacturers are likely to focus on innovative product development, improved taste and texture, and functional ingredients to cater to evolving consumer preferences. As awareness of gluten intolerance spreads and gluten-free diets gain wider acceptance, the market is set to become an integral part of the global health food industry by 2031.

Related Reports-

Gluten Free Food Market

Gluten-free Flour Market

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